Corso di Specializzazione in Toys Design

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Milano, 12 - 15 Luglio 2021
Milano, dal 13 al 16 Dicembre 2021

Do you want to become a toys designer?
The Specialization Course in Toys Design IDI is a full-immersion professional training course that aims to provide the basic tools of the Toys Designer’s craft.

What you will learn

  • How born a toy
  • Concept development
  • The study of mistakes as a creative experience for the children
  • How to prototype and create a toy
  • Mathematics applied to the toys

Course program

  • How to create a game with a team
  • Memory as the fuel of our creativity.
  • Shared gaming experiences to reflect on the ingredients needed for our project.
  • The fairy tale as a starting point and engine of the concept.
  • Shapes and colors inn fairy tale.
  • Analysis of basic geometric shapes.
  • Analysis of primary colors.
  • The shape and color applied to mathematics
  • The breakdown
  • Logical concepts are learnt through the game.
  • Union and separation.
  • Opposites, creative error, deformation
  • The toy as imitation of the adult world.
  • Prototyping and creation of a product.
  • Practical Practice.
Partner and special guest of the course, the writer and illustrator for childhood GABRIELE CLIMA, author of books translated into 15 languages. With “THE SUN BETWEEN OUR FINGERS" won the Andersen Prize 2017 for the best book for children over 15.

Job opportunities

The toy designers, usually, work within the design departments of companies in the sector, as freelance professionals, in specialized design studios or as consultants for companies.

Phases of the route

Preliminary lessons: teaching material
Lessons : 32 h
Project work
Max. participants: 18

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course.


Possibility of financing for the registration fee;
Professional orientation meeting during the classroom phase;
Video CV creation during the full-immersion;
Revision and update of the CV;
Reports of accommodation facilities, in areas adjacent to the classroom.

Italian Design Institute è partner di Materially

Gli allievi di IDI avranno a disposizione l’accesso a Materially per 1 anno.
Materially è il più grande archivio, suddiviso in categorie, composto da 7000 materiali e processi produttivi innovativi e sostenibili al mondo.
Ogni mese la Library si arricchisce di 40 nuovi materiali e tecnologie selezionati da una giuria internazionale e interdisciplinare di esperti.

Training course

Endorsements in Toys Design

The Specialization Course in Toys Design aims to provide the basic tools of the Toys Designer’s craft. During the classroom phase the themes related to the initial phases of the project will be explored, the analysis of the forms, the choice of language, the contribution of mathematics in the games, and the prototyping and production of the product. The theoretical phase will be accompanied by exercises and workshops.
The goal of the Specialization Course is not only to learn a working method, but also to approach the world of childhood through the concept of a game and its representation.
The Toys Designer deals with the design and manufacture of toys. It is a highly specialized figure in that it designs products with particular attention to the world of education responding to the needs of contemporary society in continuous evolution.
The specialization course is aimed at designers, graphic designers, interior designers, architects, illustrators and educators.

Our teachers

Irene Guerrieri

Laureata in Architettura con una tesi sulla progettazione di un parco per bambini ispirato alla favola di Pinocchio. Da allora...

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Creativa Mente
Sassi Editore
Idee editoriali Feltrinelli
la coccinella

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Crediti formativi

A conclusione del percorso formativo, agli aventi diritto saranno riconosciuti 20 crediti formativi professionali dal Consiglio Nazionale degli Architetti, Pianificatori, Paesaggisti e Conservatori.


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