Endorsements in Home Staging

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Milano dal 22 - 27 Marzo 2021
Milano, dal 5 al 9 Luglio 2021

Do you want to become a Home Stager?

The specialization in Home staging IDI is professional training course that will allow you to know the various techniques related to the practice of setting up a space, aimed at selling/renting, with expertise in photographic technology, marketing and communication.

What you will learn

  • Compiti dell’home stager
  • Home staging vs Interior design
  • Creazione moodboard
  • Il mercato immobiliare
  • Marketing elements

Course program

  • The origins of home staging: what is, advantages and characteristics
  • Difference between home stager and interior designer
  • How to find customers and how to proposing itself on the market
  • Overview of the Italian real estate market
  • How to communicate a property
  • How to set up for the real estate market
  • How to set up for the tourist market
  • Professional photography for home staging
  • How does an home staging intervention
  • The professional outlets
  • Examples and analysis of interventions
  • Marketing outlines, analysis of web marketing and professional use of Social Media
  • SEO positioning on the front page of Google's own activities
  • Moodboard creation for the home staging project
  • Practice "on stage"

Job opportunities

The Home stager works as:

  • consulente presso privati o in collaborazione con agenzie immobiliari che si avvalgono del supporto di un professionista per valorizzare gli appartamenti
  • consulente per il relooking dell’allestimento di hotel e grandi strutture alberghiere è il gradino successivo (per scala di intervento) rispetto alla micro-ricettività
  • esperto e scrittore di contenuti editoriali per portali e riviste di settore
  • allestitore di set fotografici e studi televisivi, set per fotografie di matrimoni, o occasioni particolari, fiere, stand e spazi per eventi
  • consulente per l’home relooking di spazi privati, case, uffici
  • - consultant at Architecture and Interior Design studios, which offer home staging as an additional service compared to those offered
  • consulente Visual merchandising.

Phases of the route

Preliminary lessons: teaching material
Lessons : 48h
Fase di Project work: realizzazione di un progetto individuale
Max. Participants: 25

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course.


Possibility of financing for the registration fee;
Professional orientation meeting during the classroom phase;
Video CV creation during the full-immersion;
Revision and update of the CV;
Reports of accommodation facilities, in areas adjacent to the classroom.

Italian Design Institute è partner di Materially

Gli allievi di IDI avranno a disposizione l’accesso a Materially per 1 anno.
Materially è il più grande archivio, suddiviso in categorie, composto da 7000 materiali e processi produttivi innovativi e sostenibili al mondo.
Ogni mese la Library si arricchisce di 40 nuovi materiali e tecnologie selezionati da una giuria internazionale e interdisciplinare di esperti.

Training course

Endorsements in Home Staging

The IDI course in Home staging is a highly practical and professionalizing training path, able to provide specific skills in the design sector with particular attention to the commercial aspect.
In fact, the Home Stager takes care of the presentation and preparation of a space intended for sale or rent, recreating for the occasion, whether it is a living or commercial space, a real scene.
During the course, students will acquire marketing and communication techniques, photography, interior decoration and furnishing, as well as creativity and the ability to customize the property. You will learn how
to transform a home, emphasizing it and making it as attractive as possible to the target audience.
If the interior designer is called upon to create a project that satisfies the needs, tastes and needs of a single user, that is the client, the home stager implements a series of techniques designed to seek the attention of the greatest number possible buyers.
Home staging therefore appears as an interior design applied to the real estate market and to buying and selling.
The specialization is aimed at all those who want to pursue a professional career as a home stager or sector enthusiast, such as interior designers, real estate agents, stylists, art buyers, furniture experts and architects.

Our teachers

Michelangelo Bortuna

Classe 1975, nato a Trieste da genitori siciliani, Michelangelo incontra la fotografia negli anni ’80 approfondendo lo studio della pellicola...

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Samuela Filardo

Home Stager tra le prime in Italia, fondatrice del brand Prima impressione – Home staging ®, Da 20 anni si occupa...

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Claudio Pasqua

Iscritto all’ordine dei giornalisti del Piemonte, inizia la sua attività come Web Specialist nel 1996 presso il Politecnico di Torino,...

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