The 'fashion lawyer' is one of the most fascinating new professional figures. The raison d'être for its rise is to be found in the constant increase in cases of plagiarism, counterfeiting or unfair competition, but also cultural appropriation and collaborations that require legal regulation. Balancing commercial, civil and criminal law, the fashion lawyer can work in a firm or be employed by a company: in both cases, in addition to legal competence, a profound knowledge of the sector is required. With so many possible occupations, further specialisation is desirable: privacy and the protection of Made in Italy are some examples