Italian Design Institute is thetraining institution in the design sector which organises each year master, courses, specialisations e annual coursesspecifically designed to impart vocational skills to students that are truly spendable on the labour market.
The institute believes in talent, competence that comes from experience and self-motivation, and it is in pursuit of these principles that its courses are structured to deal with art and technique, science and experience, theory and practice, adding the most important ingredient, which is the highest quality of content.
The objective of Italian Design Institute is to create concrete job opportunities and professional outlets for its students, training future professionals from the design world.
Each training course is designed to meet the growing demand from companies, which are increasingly looking for highly qualified resources with a wealth of previous experience. The quality of the content and breadth of the training offer of the design coursesteachers with a high professional and human profile, recognised and established professionals in their field, and a network of qualified companies in which to carry out internships, represent the trump cards of an organisation that is now a national reference point.
IDI's Masters and Design courses.
1. Visual Merchandising Specialisation Course.
A full-immersion vocational training course which enables you to learn window dressing technique, the theory and methods of setting up a shop, and the finer techniques of visual composition and sensory marketing. The courseheld by lecturers Enrica Melotto, Gianfranco Giacoma Caire, Zaira Capone, Alessandro Maria PolitoIt covers the following topics:
Definitions and phases of Visual Merchandising
Know-how and communication
The target consumer
Strategic and sensorial marketing
Image communication: persuasion, suggestion
Direct and indirect references to decorative symbols
Image and store personality
Color: psychological, physical and cultural factors at the point of sale
The store semiotic
Origins, characteristics and evolutions
Building and communication elements: decompression zone, entrance focus, focal points, display points, mirrors, cashier, dressing rooms
Mono-brand, multi-brand, flagship, concept, boutique and free-standing stores, temporary stores, pop-up stores, guerrilla stores, supermarkets
Definition and language
Structural elements: construction, psychology and communication
Focal point: positioning, types of construction, function
Depth and balance of the symmetrical and asymmetrical composition
The wall: definition, technical constructions and reading levels
Horizontal and vertical display: construction, psychology and reading
Hanging and folded clothing display: construction rules, strategies, reading
Visual, tactile, auditory, olfactory and gustatory factors
Shopping experience and profitability
2. Course for E- Commerce Stylist & Online Visual Merchandiser.
A path aimed at the development of a innovative course dedicated to E-Commerce and the learning path of digital platforms in the communication fashion industry. The programme represents an opportunity for the various traditional fashion figures to tap into the knowledge and techniques required today to work in the commercial web sector. The course focuses on the working methodology of two individual figures of the 3.0 era: Online Visual Merchandiser & E-Commerce Stylist. The course, taught by lecturers Carlos Gago Rodriguez and Enrica Mielottopresents the following teaching programme:
Visual Merchandising and Web Visual Merchandising: parallels between the traditional store and the online store
Now, Universe, Diary, Editorial... how they tell their story, who they tell, what they tell Mono Brand and Multibrand through the online store
Synergies and strategies between the traditional store, the online store and social media
Styling: Influence of Styling in the Creative Process
Styling 360°. Brand Identity & Brand Awareness
Styling & e-commerce, Content Creation: Image creation for the web
Social Media: Instagram & e-commerce
E-fashion examples
3. Flower Design Course.
A full-immersion vocational training course to learn basic and advanced flower arrangement techniques, learning how to manage a flower arrangement project in all its phases, from concept and design, to the choice of flowers and the assembly of the final arrangement.
The courseheld by Daniele Gori e Francesca Romana LombardiIt addresses the following topics:
Theories and techniques of flower arrangement:
Symmetrical and asymmetrical composition
Decorative composition
Parallel Composition
Vegetative style
The floral design:
Elements of Botany
Ligation, ironing and fixing techniques
Design, drawing and proportions of the floral composition
The manipulation of floral shapes
Space and volume control
Flower marketing elements
Color theory
Natural style
Harmonies and color contrasts, color properties, visual communication
Architectural styles of churches and typical locations for a reception
Fabrics and furnishings in the ceremony
Purchase of flowers
Flower treatment and conservation
Tools
Materials
Use of the floral sponge
Use of jars and containers
The IDI Design courses: the stages of the course.
The phases of the IDI design courses provide for the following do:
- Preparatory lessons with the study of teaching material provided by the organisation
- Classroom phase: 48 hours of classroom lessons
- Project work
- Internship phase (where applicable): 200-hour internship at partner companies in the participant's region of interest
Online courses in Design: your training even from home.
For those who have special needs and cannot travel to the various course venues, Italian Design Institute gives the opportunity to attend online routesfrom the comfort of home. IDI's online courses and masters guarantee the same training quality as the classroom courses, with comprehensive programmes, state-of-the-art tools, efficient platforms and all the professionalism of the IDI lecturers.
I IDI's online Design courses and Master's degrees currently active are:
- Online Course in Visual Merchandising
- Online Master in Interior Design
- Green Urbanism online course
- Online Course in E-Commerce Styling & Online Visual Merchandising
To find out more about all IDI courses, simply fill in the contact forms on the course pages. You will be called back by an educational consultant, who will provide all the relevant information.
