[vc_row][vc_column][vc_column_text]Negli Anni 80 si chiamavano “scarpe da ginnastica”. Negli Anni 90 erano semplicemente le Nike o le Adidas. Negli Anni 2000 si cominciò a parlare di “footwear”. Oggi tutti le definiscono “sneaker” (dalla parola inglese sneak, furtivo) e sono ormai la scelta più gettonata di almeno due generazioni. Dal lancio delle Puma Monster le scarpe sportive non sono più relegate al tempo libero ma si portano anche in ufficio, con il cosiddetto casual elegantunderneath suits and ties, and also on evenings of a certain level. On the other hand in the age of speed what could be more suitable than a shoe that already promises dynamism and performance from its shape? No wonder then that shops selling sneakers are often those where the work of store design took more original and impactful paths.
Here are three examples of visual merchandising interior spaces that turn the purchase of a shoe into a truly exciting experience.
Wish, Atlanta, USA
The owners of this Atlanta shop specialising in street-wear wanted to increase the credibility of their brand so that they could also sell higher-end brands and increase profits. The redesign of the shop, by Established Studio, focused on more curated atmospheres in line with contemporary architectural styles: wenge floors, walls and interludes decorated as if they were library shelves, dark, old england-style armchairs; all combined with internally illuminated white translucent displayswhich immediately catch the eye and give the shoes an allure of elegance and preciousness. Whether or not the project has achieved its objective is told by the sales statistics: increase of 400% six months after the opening. As if to say: store design done well works much better than an advertising campaign.
Solebox, Amsterdam, Netherlands
After opening in Munich and Vienna, the Berlin-based brand specialising in selling trainers also debuts in Amsterdam. The new Solebox shop is located right behind the Royal Palace, occupies 2,465 square metres and is distinguished by the originality of the store design. The brand in fact chose not to apply a corporate identity to its shops but to distinguish them all, focusing on originality, impact and shopping experience. The basic concept of the Amsterdam shop is the world of scientific research. The store design reconstructs a modern laboratory, complete with robotic arms and a large full-wall periodic table. Original and also courageous.
Dooers, Santander, Spain
The first shop of the new Spanish brand has an area of 195 square metres and is located in the most important shopping area of Santander, calle Lealtad. The shop enjoys a modern and accurate store design, developed by studio Verno. The concept is the metropolitan loft which the cinema and television imagery places in cosmopolitan cities such as New York or Los Angeles. The realisation is meticulous in every detail: stamped and polished concrete floor on which the route for each exhibitor is marked; skilful use of wood, modernised by the combination with steel tubes painted in bright colours; wall displays and a large central marquee with plenty of air around it; a fake window on the wall opposite the entrance. Overall, the shop leaves the visitor with the impression of an improvised, fresh, dynamic and versatile space. Efficient but warm.
Source: Retaildesignblog.net[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_fullwidth_slideshow padding=”0″ images=”7767,7768,7769,7770,7771,7772″ stretch_images=”true”][/vc_column][/vc_row][vc_row][vc_column][mk_button dimension=”outline” corner_style=”full_rounded” size=”medium” icon=”mk-icon-home” url=”/” align=”center” margin_top=”30″ margin_bottom=”0″ margin_right=”0″]Torna alla Home[/mk_button][/vc_column][/vc_row]
