[vc_row][vc_column][vc_column_text]Le esposizioni universali sono un’istituzione di fine Ottocento, quando il mondo era molto grande, i viaggi tra un continente e l’altro molto lenti e le diverse culture venivano a contatto raramente. The air transport revolution cheap has made the world much smaller and internet has made it much more interconnected. Now all you need to talk to an Indian or a New Zealander is a tablet and an app like Whatsapp or Skype. Universal exhibitions have therefore become the place where, every five years, nations go to promote themselves from a cultural point of view. And where visitors go to watch livelive, at the world design championships.
Since Aichi 2005 (Japan), the national pavilions and those of some major industries present have reached very high heights in terms of exterior design e interaction design. Real places of entertainment for the eyes and mind, structures designed to build an evocative and stimulating experience for visitors from every continent. Works that therefore communicate using a language of forms and symbols capable of speaking to all mankind. Even more remarkable achievements if we consider their transitory nature, for the sole duration of the exhibition. Masterpieces that therefore only exist for six months.
Let's take a look at the most beautiful and innovative pavilions of the last two editions of Expo (find the image gallery at the bottom of the article).
Saudi Arabia Pavilion - Shanghai 2010a newly landed spaceship with a Saudi desert oasis on top. This was basically the pavilion that caused the biggest sensation at what was the most visited Expo in history. A demonstration of impressive architectural gigantismalso for the good taste with which it was made. At night, the whole structure exuded an even more seductive opalescent sheen.
UK Pavilion - Shanghai 2010with this pavilion, the British began to changing the rules of the gametaking exposition design to another level, closer to conceptual art than to architecture. The structure consisted of 60,000 long needles of transparent acrylic material embedded in a wooden hemisphere, which was the place for visitors. The needles, up to 6 metres long, carried sunlight inside and ended with the seed of a plant embedded in acrylic. The work, christened The seed cathedralInstead, from the outside it took on the appearance of a kind of cloud, with indefinite contours that varied with the observer's position. Project by the London studio Heatherwick. Cost: £25 million.
Spain Pavilion - Shanghai 2010: the Barcelona studio Miralles Tagliabue EMBT scores another masterstroke to add to his already lush portfolio. First he wins the competition among the best Iberian architectural firms, and then he perfectly realises a stand with organic shapes, reminiscent of a dragon twisted around itself. The façade is made entirely of woven wickersupported by a robust steel structure. The visual and tactile sensation is that of a dragon skin. A short-circuit of symbolism which magically manages to fuse Spanish and Chinese cultural traditions.
China Pavilion - Expo Milano 2015The Chinese respond to the Spanish courtesy five years later with a stand covered entirely with bamboo panels. Designed by Tsinghua University, the pavilion perfectly blends the soft shapes of the natural landscape with materials typical of the Chinese building tradition. The impression from the outside is remarkable: a feeling of peace and harmony in line with the country's Taoist cultural tradition and the pavilion's name: the land of hope.
Japan Pavilion - Expo Milano 2015built on a wooden grid obtained by interlocking, without a single nail or screw. A perfectly earthquake-proof which reminds us that the Japanese are the acknowledged masters of these construction techniques. The grid constitutes a kind of 3D textures which becomes the visual signature of this pavilion. Functionality and aesthetics which well summarise the values of Zen Buddhism typical of the culture of the Rising Sun.
UK Pavilion - Expo Milano 2015The British strike again. The nation where design is a kind of national modernist religion is keen to retain the sceptre of the most surprising and fascinating pavilion at Expo and presents the work of theNottingham artist Wolfgang Buttress. In practice it is an immense aluminium alverare that wants to emphasise the importance of bees for the entire planetary ecosystem. A very significant speech given the extermination of bees globally due to the use of neonicotenoid insecticides. A message that reached 3.3 million visitorswhich during the expo period made it the second largest Made in the UK attraction after the British museum in London.
Italian Pavilion - Expo Milano 2015Yes, this time even Italy did something worthy of the highest international standards and, despite bureaucratic delays and the problems encountered during the construction phase, in the end came out a pavilion of which we can be justly proud. A project with its own elegance and coherence of design inspired by the concept of "urban forest". An original and innovative creation by the Nemesis Studio che riusciva a generare suggestioni sia moderniste e tecnologiche che primitive ed ancestrali. Premiato da oltre 2 milioni di visitatori.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_fullwidth_slideshow padding=”0″ images=”7251,7252,7253,7254,7255,7256,7257,7258″ stretch_images=”true”][/vc_column][/vc_row][vc_row][vc_column][mk_button dimension=”outline” corner_style=”full_rounded” size=”medium” icon=”mk-icon-home” url=”/” align=”center” margin_top=”30″ margin_bottom=”0″ margin_right=”0″]Torna alla Home[/mk_button][/vc_column][/vc_row]